Headquarters Optimized

A blog from the team at HqO with resources designed to help landlords optimize their property and create a workspace that tenants will love.

CRE Myopia - The Tenant Experience Business

on Feb 11, 2018 7:13:15 PM By | Zach Driscoll | 0 Comments |
   Theodore Levitt’s “Marketing Myopia” is one of The Harvard Business Review’s best selling articles of all time. There were 35,000 reprints from 1,000 different companies the year after it was first released, and it has been featured in 850,000 reprints over the past 50 years.
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People, Not Tenants: The New Approach to Building Engagement

on Feb 9, 2018 8:49:18 AM By | Katie Sullivan | 0 Comments |
The average professional spends a majority of their waking hours at work or getting to work – and luckily for that average professional, the tides are changing when it comes to the typical office environment in which one spends all of this time.  The most modern offices have caught on to the fact that the days of cubicles and harsh, fluorescent lighting are behind us.
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The Professional's Guide to Boston's Seaport Neighborhood

on Feb 7, 2018 11:19:37 AM By | HqO | 0 Comments |
Today we launched a comprehensive new resource for office tenants in Boston's Innovation District:
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Amenity Wars: TAMI vs. FIRE Tenants for CRE Landlords

on Feb 3, 2018 11:27:04 AM By | Katie Sullivan | 0 Comments |
The recent rise in the demand for premium office amenities, workplace experiences, and cutting-edge smart building design  is often attributed to CRE requirements from TAMI tenants – businesses in the technology, advertising, media, and information industries. TAMI tenants are getting a lot of attention from landlords and brokers these days because in the past 5-10 years, they've given FIRE tenants – businesses in the financial, insurance, and real estate industries – a run for their money with regards to leasing demand. 
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The Connected Tenant: Boston's Top Office Spaces

on Feb 2, 2018 12:24:04 PM By | Zach Driscoll | 0 Comments |
  There is no denying it: Boston office space is a hot commodity these days. The market wide vacancy in the city is at 10.8%, with Cambridge at 2.4%, and North & South stations below 5%.
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Amenity Wars: What Millennial Tenants Want

on Jan 29, 2018 4:48:22 PM By | Zach Driscoll | 0 Comments |
The age of personalization is revolutionizing consumer experiences across almost every industry. Examples of this are everywhere:   Walking to my car after work, I get a notification from my iPhone telling me how long the drive home will take and what traffic to expect. On Amazon, Facebook, and Netflix, every page has been built based on my previous actions and user data, and one would be hard pressed to find any two pages that look the same to two different users.
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This Week in PropTech News: Boston Properties, CRE Tech ROI, 2018 Trends

on Jan 26, 2018 11:02:27 AM By | Katie Sullivan | 0 Comments |
The proptech world is moving fast and it's hard to keep up if you're not constantly reading. As we wrap up the first month of 2018, we decided to kick off a weekly commitment. Every Friday, our team will recap developments, news, and trends spotted from the week and break it down for our community of landlords, property and asset managers, and brokers. 
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The Debate: Should CRE Professionals Build or Buy PropTech?

on Jan 24, 2018 9:21:05 AM By | Katie Sullivan | 0 Comments |
Technology is (almost) always a good thing for an industry – it signifies growth, innovation, efficiency, capital investment, modernization, and much more. We roll our eyes at the buzzword "disruption," but if anticipated correctly, it is a radical way to create entirely new value for a market. 
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Age Of The Operator: Embracing Tenant Experience To Create Tenant Loyalty

on Jan 23, 2018 1:08:59 PM By | Zach Driscoll | 0 Comments |
Asset managers and property owners in today's commercial real estate industry face an unprecedented challenge; the way people work is changing rapidly. The internet is transforming every major industry, and connectivity has led to the rise of flexible working environments and schedules.
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The CRE Tech Trends and Takeaways from Bisnow's PropTech Event

on Jan 19, 2018 12:52:40 PM By | Katie Sullivan | 0 Comments |
This morning our team attended Bisnow's event focused on the impact technology has on commercial real estate and the players that make up the CRE and proptech space. Bisnow is notorious for throwing educational and valuable events, bringing together some of the best experts, owners, operators, investors and innovators – and they did not disappoint. 
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