Headquarters Optimized

A blog from the team at HqO with resources designed to help landlords optimize their property and create a workspace that tenants will love.

Katie Sullivan

Katie is the director of communications at HqO.

Recent Posts

Love Where You Work: The Hive in Downtown Crossing

on Apr 12, 2018 4:02:29 PM By | Katie Sullivan | 0 Comments |
Next up in our "Love Where You Work" blog series: The Hive, a cluster of buildings owned by Synergy Investments and designed with the most innovative of tenants in mind. Located right smack dab in the middle of Boston's Downtown Crossing neighborhood, The Hive has a bunch of onsite and local amenities to explore.
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Love Where You Work: The Innovation and Design Building (Video)

on Apr 5, 2018 4:44:25 PM By | Katie Sullivan | 0 Comments |
We're kicking off a new blog series today called "Love Where You Work," where our team will find and travel to the coolest workplaces and commercial office buildings to give you a virtual tour of the space from the perspective of a tenant. 
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The One Amenity that Tenants are Obsessed with Having at Work

on Apr 4, 2018 3:58:32 PM By | Katie Sullivan | 0 Comments |
Our team recently surveyed 300 professionals in office buildings in top metro areas around the country. We learned a lot about what tenants want out of their office building and landlord, however, one of the most surprising findings to me was seeing just how obsessed professionals are with fitness amenities at work. 
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The Secret Benefit of PropTech for Tenants

on Mar 30, 2018 6:27:42 PM By | Katie Sullivan | 0 Comments |
We've said it before... PropTech is having a moment. Everywhere you look – Twitter, conferences & events, real estate trade and business press, and in the offices of landlords, brokers, property managers, leasing managers, etc. – everyone in commercial real estate is talking about proptech. Of recent note, these conversations have revolved around how proptech can vastly improve the tenant experience, and therefore increase overall property value.
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Should You Hire a Community Manager for Your Office Tenants?

on Mar 15, 2018 3:11:39 PM By | Katie Sullivan | 0 Comments |
Commercial real estate owners and operators are, in many ways, new to the concept of community. While they've always been the placemakers for communities of tenants, it used to be that a landlord could simply hand over the keys to the office and call it a day.  But the tenant expectations have changed. It's no longer enough to hand over the keys, landlords also have to offer the amenities, experiences, and technology that helps cultivate and nurture their community of tenants. 
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The Connected Tenant: How Millennials are Reshaping Commercial Real Estate

on Feb 28, 2018 5:38:39 PM By | Katie Sullivan | 0 Comments |
Commercial real estate office owners face an unprecedented challenge in today’s world; the way people work is changing rapidly. The internet is transforming every major industry, and connectivity has drastically changed the way people expect to work and where they expect to work.  If this “challenge” ahead of the CRE space had a mascot, it would be the millennial. The most tech-savvy and highly educated workforce ever, millennials will represent 50% of the global workforce in 2020 and 75% by 2025.  The emergence of this workforce demographic has been integral to the rise of co-working companies like WeWork, who’s Space-as-a-Service model shows that tenants of all sizes expect more from their landlords in terms of services, experiences, and amenities. These “connected tenants” expect a tech-enabled experience in the workplace.  Bryan Koop, EVP at Boston Properties, believes the next era in CRE will usher in the “age of the operator” - meaning the most successful firms will shift their emphasis from capital and physical property owners (the deal makers) to focus on how well a property runs and operates for tenants.  If you agree that we're entering the age of the operator, then you must realize that in the battle to win it, tenant experience is the front line. It will be the companies that develop and foster the best tenant experience that will get ahead.
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Has CRE Tech Finally Reached a Tipping Point?

on Feb 23, 2018 6:48:57 PM By | Katie Sullivan | 0 Comments |
Michael Beckerman, founder of The News Funnel and CRE//tech, has written about commercial real estate technology since 2011. Last month, he wrote a blog "When I Finally Realized That CRE Tech Was Gaining Serious Momentum."
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The One Reason Why Your Tenants Prefer WeWork Over Traditional CRE

on Feb 20, 2018 9:01:06 AM By | Katie Sullivan | 0 Comments |
Commercial landlords: if you're not afraid of WeWork stealing your tenants, you should at least be afraid of the precedent they've set for all other tenant experiences.
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People, Not Tenants: The New Approach to Building Engagement

on Feb 9, 2018 8:49:18 AM By | Katie Sullivan | 0 Comments |
The average professional spends a majority of their waking hours at work or getting to work – and luckily for that average professional, the tides are changing when it comes to the typical office environment in which one spends all of this time.  The most modern offices have caught on to the fact that the days of cubicles and harsh, fluorescent lighting are behind us.
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Amenity Wars: TAMI vs. FIRE Tenants for CRE Landlords

on Feb 3, 2018 11:27:04 AM By | Katie Sullivan | 0 Comments |
The recent rise in the demand for premium office amenities, workplace experiences, and cutting-edge smart building design  is often attributed to CRE requirements from TAMI tenants – businesses in the technology, advertising, media, and information industries. TAMI tenants are getting a lot of attention from landlords and brokers these days because in the past 5-10 years, they've given FIRE tenants – businesses in the financial, insurance, and real estate industries – a run for their money with regards to leasing demand. 
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