Headquarters Optimized

A blog from the team at HqO with resources designed to help landlords optimize their property and create a workspace that tenants will love.

Katie Sullivan

Katie is the director of communications at HqO.

Recent Posts

The Office of the Future, According to Bisnow

on May 18, 2018 5:41:02 PM By | Katie Sullivan | 0 Comments | PropTech & CRE Trends Tenant Experience
If you weren't able to attend Bisnow's "Office of the Future" event this week, no worries, our team attended and took notes. The basic premise of the event was simple – what trends are driving tenant lease demand in and around Boston specifically, and what broader industry trends are impacting tenant expectations for office design and overall workplace environment.
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Love Where You Work: LINX by Boylston Properties

on May 2, 2018 12:09:47 PM By | Katie Sullivan | 0 Comments | Tenant Experience For Tenants
Next up in the #LoveWhereYouWork series: LINX, a new office park in Watertown, MA, where we recently launched (!) our tenant experience platform. LINX is owned by Boylston Properties and they're doing an excellent job of bringing an urban feel to their suburban workspace. Not only is the complex entirely new and beautifully designed, they're paying close attention to the features, amenities, and experiences that will make tenants happy day in and day out at work. 
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How PropTech Helps Property Management Teams

on Apr 29, 2018 7:43:38 PM By | Katie Sullivan | 0 Comments | PropTech & CRE Trends Tenant Experience
Property management falls under capex for commercial landlords, but with the right tenant-facing proptech, it can contribute to overall growth and tenant retention. That's right – technology that is focused on improving tenant experience within a commercial office building can also, in fact, contribute to maximized operational efficiencies and simplified processes for creating a quality tenant environment.
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Whiteboard Session: Creating an Excellent Tenant Experience (Video)

on Apr 27, 2018 11:21:31 AM By | Katie Sullivan | 0 Comments | Tenant Experience
A few weeks ago, my colleague Zach wrote a blog about something we talk about quite a bit around here: how to create excellent tenant engagement and the 3 pillars of tenant experience. Creating a successful tenant experience is different in each office as variables in location, tenant demographics, and amenities will always exist, but it's crucial for landlords to move away from the idea that they are simply managing space/capital assets to actually creating a unique, personalized user experience for their tenants. 
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Love Where You Work: The Hive in Downtown Crossing

on Apr 12, 2018 4:02:29 PM By | Katie Sullivan | 0 Comments | Tenant Experience For Tenants
Next up in our "Love Where You Work" blog series: The Hive, a cluster of buildings owned by Synergy Investments and designed with the most innovative of tenants in mind. Located right smack dab in the middle of Boston's Downtown Crossing neighborhood, The Hive has a bunch of onsite and local amenities to explore.
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Love Where You Work: The Innovation and Design Building (Video)

on Apr 5, 2018 4:44:25 PM By | Katie Sullivan | 0 Comments | Tenant Experience For Tenants
We're kicking off a new blog series today called "Love Where You Work," where our team will find and travel to the coolest workplaces and commercial office buildings to give you a virtual tour of the space from the perspective of a tenant. 
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The One Amenity that Tenants are Obsessed with Having at Work

on Apr 4, 2018 3:58:32 PM By | Katie Sullivan | 0 Comments | Tenant Experience
Our team recently surveyed 300 professionals in office buildings in top metro areas around the country. We learned a lot about what tenants want out of their office building and landlord, however, one of the most surprising findings to me was seeing just how obsessed professionals are with fitness amenities at work. 
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The Secret Benefit of PropTech for Tenants

on Mar 30, 2018 6:27:42 PM By | Katie Sullivan | 0 Comments | PropTech & CRE Trends Tenant Experience
We've said it before... PropTech is having a moment. Everywhere you look – Twitter, conferences & events, real estate trade and business press, and in the offices of landlords, brokers, property managers, leasing managers, etc. – everyone in commercial real estate is talking about proptech. Of recent note, these conversations have revolved around how proptech can vastly improve the tenant experience, and therefore increase overall property value.
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Should You Hire a Community Manager for Your Office Tenants?

on Mar 15, 2018 3:11:39 PM By | Katie Sullivan | 0 Comments | Tenant Experience
Commercial real estate owners and operators are, in many ways, new to the concept of community. While they've always been the placemakers for communities of tenants, it used to be that a landlord could simply hand over the keys to the office and call it a day.  But the tenant expectations have changed. It's no longer enough to hand over the keys, landlords also have to offer the amenities, experiences, and technology that helps cultivate and nurture their community of tenants. 
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The Connected Tenant: How Millennials are Reshaping Commercial Real Estate

on Feb 28, 2018 5:38:39 PM By | Katie Sullivan | 0 Comments | Tenant Experience
Commercial real estate office owners face an unprecedented challenge in today’s world; the way people work is changing rapidly. The internet is transforming every major industry, and connectivity has drastically changed the way people expect to work and where they expect to work.  If this “challenge” ahead of the CRE space had a mascot, it would be the millennial. The most tech-savvy and highly educated workforce ever, millennials will represent 50% of the global workforce in 2020 and 75% by 2025.  The emergence of this workforce demographic has been integral to the rise of co-working companies like WeWork, who’s Space-as-a-Service model shows that tenants of all sizes expect more from their landlords in terms of services, experiences, and amenities. These “connected tenants” expect a tech-enabled experience in the workplace.  Bryan Koop, EVP at Boston Properties, believes the next era in CRE will usher in the “age of the operator” - meaning the most successful firms will shift their emphasis from capital and physical property owners (the deal makers) to focus on how well a property runs and operates for tenants.  If you agree that we're entering the age of the operator, then you must realize that in the battle to win it, tenant experience is the front line. It will be the companies that develop and foster the best tenant experience that will get ahead.
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