Headquarters Optimized

A blog from the team at HqO with resources designed to help landlords optimize their property and create a workspace that tenants will love.

Katie Sullivan

Katie is the director of communications at HqO.

Recent Posts

The One Amenity that Tenants are Obsessed with Having at Work

on Apr 4, 2018 3:58:32 PM By | Katie Sullivan | 0 Comments | Tenant Experience
Our team recently surveyed 300 professionals in office buildings in top metro areas around the country. We learned a lot about what tenants want out of their office building and landlord, however, one of the most surprising findings to me was seeing just how obsessed professionals are with fitness amenities at work. 
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The Secret Benefit of PropTech for Tenants

on Mar 30, 2018 6:27:42 PM By | Katie Sullivan | 0 Comments | PropTech & CRE Trends Tenant Experience
We've said it before... PropTech is having a moment. Everywhere you look – Twitter, conferences & events, real estate trade and business press, and in the offices of landlords, brokers, property managers, leasing managers, etc. – everyone in commercial real estate is talking about proptech. Of recent note, these conversations have revolved around how proptech can vastly improve the tenant experience, and therefore increase overall property value.
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Should You Hire a Community Manager for Your Office Tenants?

on Mar 15, 2018 3:11:39 PM By | Katie Sullivan | 0 Comments | Tenant Experience
Commercial real estate owners and operators are, in many ways, new to the concept of community. While they've always been the placemakers for communities of tenants, it used to be that a landlord could simply hand over the keys to the office and call it a day.  But the tenant expectations have changed. It's no longer enough to hand over the keys, landlords also have to offer the amenities, experiences, and technology that helps cultivate and nurture their community of tenants. 
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The Connected Tenant: How Millennials are Reshaping Commercial Real Estate

on Feb 28, 2018 5:38:39 PM By | Katie Sullivan | 0 Comments | Tenant Experience
Commercial real estate office owners face an unprecedented challenge in today’s world; the way people work is changing rapidly. The internet is transforming every major industry, and connectivity has drastically changed the way people expect to work and where they expect to work.  If this “challenge” ahead of the CRE space had a mascot, it would be the millennial. The most tech-savvy and highly educated workforce ever, millennials will represent 50% of the global workforce in 2020 and 75% by 2025.  The emergence of this workforce demographic has been integral to the rise of co-working companies like WeWork, who’s Space-as-a-Service model shows that tenants of all sizes expect more from their landlords in terms of services, experiences, and amenities. These “connected tenants” expect a tech-enabled experience in the workplace.  Bryan Koop, EVP at Boston Properties, believes the next era in CRE will usher in the “age of the operator” - meaning the most successful firms will shift their emphasis from capital and physical property owners (the deal makers) to focus on how well a property runs and operates for tenants.  If you agree that we're entering the age of the operator, then you must realize that in the battle to win it, tenant experience is the front line. It will be the companies that develop and foster the best tenant experience that will get ahead.
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Has CRE Tech Finally Reached a Tipping Point?

on Feb 23, 2018 6:48:57 PM By | Katie Sullivan | 0 Comments | PropTech & CRE Trends
Michael Beckerman, founder of The News Funnel and CRE//tech, has written about commercial real estate technology since 2011. Last month, he wrote a blog "When I Finally Realized That CRE Tech Was Gaining Serious Momentum."
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People, Not Tenants: The New Approach to Building Engagement

on Feb 9, 2018 8:49:18 AM By | Katie Sullivan | 0 Comments | Tenant Experience
The average professional spends a majority of their waking hours at work or getting to work – and luckily for that average professional, the tides are changing when it comes to the typical office environment in which one spends all of this time.  The most modern offices have caught on to the fact that the days of cubicles and harsh, fluorescent lighting are behind us.
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Amenity Wars: TAMI vs. FIRE Tenants for CRE Landlords

on Feb 3, 2018 11:27:04 AM By | Katie Sullivan | 0 Comments | Tenant Experience
The recent rise in the demand for premium office amenities, workplace experiences, and cutting-edge smart building design  is often attributed to CRE requirements from TAMI tenants – businesses in the technology, advertising, media, and information industries. TAMI tenants are getting a lot of attention from landlords and brokers these days because in the past 5-10 years, they've given FIRE tenants – businesses in the financial, insurance, and real estate industries – a run for their money with regards to leasing demand. 
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This Week in PropTech News: Boston Properties, CRE Tech ROI, 2018 Trends

on Jan 26, 2018 11:02:27 AM By | Katie Sullivan | 0 Comments | PropTech & CRE Trends
The proptech world is moving fast and it's hard to keep up if you're not constantly reading. As we wrap up the first month of 2018, we decided to kick off a weekly commitment. Every Friday, our team will recap developments, news, and trends spotted from the week and break it down for our community of landlords, property and asset managers, and brokers. 
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The Debate: Should CRE Professionals Build or Buy PropTech?

on Jan 24, 2018 9:21:05 AM By | Katie Sullivan | 0 Comments | PropTech & CRE Trends
Technology is (almost) always a good thing for an industry – it signifies growth, innovation, efficiency, capital investment, modernization, and much more. We roll our eyes at the buzzword "disruption," but if anticipated correctly, it is a radical way to create entirely new value for a market. 
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The CRE Tech Trends and Takeaways from Bisnow's PropTech Event

on Jan 19, 2018 12:52:40 PM By | Katie Sullivan | 0 Comments | PropTech & CRE Trends
This morning our team attended Bisnow's event focused on the impact technology has on commercial real estate and the players that make up the CRE and proptech space. Bisnow is notorious for throwing educational and valuable events, bringing together some of the best experts, owners, operators, investors and innovators – and they did not disappoint. 
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