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Headquarters Optimized

A blog from the team at HqO with resources designed to help landlords optimize their property and create a workspace that tenants will love.

Zach Driscoll

Zach Driscoll is the Customer Acquisition Manager at HqO.

Recent Posts

The 3 Pillars of Tenant Experience

on Apr 18, 2018 5:15:41 PM By | Zach Driscoll | 0 Comments |
The rise of technology within the commercial real estate sector has been well documented on this blog and all over relevant publications. Just follow the money: funding in the real estate technology sector swelled to roughly $12.6 billion in 2017 - triple the $4.2 billion figure from 2016.
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Attracting TAMI Tenants

on Apr 5, 2018 3:45:29 PM By | Zach Driscoll | 0 Comments |
If you compare the list of Fortune 500 companies in 1955 to the list of Fortune 500 companies today, you'll find that only 12% of the list has survived the past 60 or so years.
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How Technology Is Transforming Commercial Real Estate Office Space eBook

on Feb 19, 2018 6:26:48 PM By | Zach Driscoll | 0 Comments |
In 2017, the real estate technology sector raised over $5 billion in funding – more than 150 times than what was raised in 2010. Once a sector largely overlooked by investors, two out of the three most valuable private companies in the United States, WeWork & Airbnb, are products of a booming RE tech space. To understand how technology is affecting the CRE world today, we put together an extensive eBook that dives into the major technology categories emerging in CRE. Click the button below to download:
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CRE Myopia - The Tenant Experience Business

on Feb 11, 2018 7:13:15 PM By | Zach Driscoll | 0 Comments |
   Theodore Levitt’s “Marketing Myopia” is one of The Harvard Business Review’s best selling articles of all time. There were 35,000 reprints from 1,000 different companies the year after it was first released, and it has been featured in 850,000 reprints over the past 50 years.
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The Connected Tenant: Boston's Top Office Spaces

on Feb 2, 2018 12:24:04 PM By | Zach Driscoll | 0 Comments |
  There is no denying it: Boston office space is a hot commodity these days. The market wide vacancy in the city is at 10.8%, with Cambridge at 2.4%, and North & South stations below 5%.
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Amenity Wars: What Millennial Tenants Want

on Jan 29, 2018 4:48:22 PM By | Zach Driscoll | 0 Comments |
The age of personalization is revolutionizing consumer experiences across almost every industry. Examples of this are everywhere:   Walking to my car after work, I get a notification from my iPhone telling me how long the drive home will take and what traffic to expect. On Amazon, Facebook, and Netflix, every page has been built based on my previous actions and user data, and one would be hard pressed to find any two pages that look the same to two different users.
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Age Of The Operator: Embracing Tenant Experience To Create Tenant Loyalty

on Jan 23, 2018 1:08:59 PM By | Zach Driscoll | 0 Comments |
Asset managers and property owners in today's commercial real estate industry face an unprecedented challenge; the way people work is changing rapidly. The internet is transforming every major industry, and connectivity has led to the rise of flexible working environments and schedules.
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