Headquarters Optimized

A blog from the team at HqO with resources designed to help landlords optimize their property and create a workspace that tenants will love.

Press Release: HqO Survey Identifies Disconnect Between Tech-Savvy Office Tenants and Commercial Real Estate Landlords

on Mar 28, 2018 8:00:00 AM By | HqO | 0 Comments |
Wednesday, March 28, 2018 -- Boston, MA -- HqO, a tenant engagement platform for commercial landlords, today announced the release of a data-driven report which reveals a significant disconnect between a new generation of tech-savvy tenants and the traditional landlords who own their office buildings. The report, “The State of PropTech: Connected Tenants & Disconnected Landlords,” is based on a survey of 300 professionals working in office buildings in large U.S. metropolitan areas.
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Should You Hire a Community Manager for Your Office Tenants?

on Mar 15, 2018 3:11:39 PM By | Katie Sullivan | 0 Comments |
Commercial real estate owners and operators are, in many ways, new to the concept of community. While they've always been the placemakers for communities of tenants, it used to be that a landlord could simply hand over the keys to the office and call it a day.  But the tenant expectations have changed. It's no longer enough to hand over the keys, landlords also have to offer the amenities, experiences, and technology that helps cultivate and nurture their community of tenants. 
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Why Every Commercial Landlord Needs a Software Interface for Their Property

on Mar 6, 2018 12:15:48 PM By | Chase Garbarino | 0 Comments |
This article originally appeared on Propmodo.
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The Connected Tenant: How Millennials are Reshaping Commercial Real Estate

on Feb 28, 2018 5:38:39 PM By | Katie Sullivan | 0 Comments |
Commercial real estate office owners face an unprecedented challenge in today’s world; the way people work is changing rapidly. The internet is transforming every major industry, and connectivity has drastically changed the way people expect to work and where they expect to work.  If this “challenge” ahead of the CRE space had a mascot, it would be the millennial. The most tech-savvy and highly educated workforce ever, millennials will represent 50% of the global workforce in 2020 and 75% by 2025.  The emergence of this workforce demographic has been integral to the rise of co-working companies like WeWork, who’s Space-as-a-Service model shows that tenants of all sizes expect more from their landlords in terms of services, experiences, and amenities. These “connected tenants” expect a tech-enabled experience in the workplace.  Bryan Koop, EVP at Boston Properties, believes the next era in CRE will usher in the “age of the operator” - meaning the most successful firms will shift their emphasis from capital and physical property owners (the deal makers) to focus on how well a property runs and operates for tenants.  If you agree that we're entering the age of the operator, then you must realize that in the battle to win it, tenant experience is the front line. It will be the companies that develop and foster the best tenant experience that will get ahead.
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Has CRE Tech Finally Reached a Tipping Point?

on Feb 23, 2018 6:48:57 PM By | Katie Sullivan | 0 Comments |
Michael Beckerman, founder of The News Funnel and CRE//tech, has written about commercial real estate technology since 2011. Last month, he wrote a blog "When I Finally Realized That CRE Tech Was Gaining Serious Momentum."
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The One Reason Why Your Tenants Prefer WeWork Over Traditional CRE

on Feb 20, 2018 9:01:06 AM By | Katie Sullivan | 0 Comments |
Commercial landlords: if you're not afraid of WeWork stealing your tenants, you should at least be afraid of the precedent they've set for all other tenant experiences.
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How Technology Is Transforming Commercial Real Estate Office Space eBook

on Feb 19, 2018 6:26:48 PM By | Zach Driscoll | 0 Comments |
In 2017, the real estate technology sector raised over $5 billion in funding – more than 150 times than what was raised in 2010. Once a sector largely overlooked by investors, two out of the three most valuable private companies in the United States, WeWork & Airbnb, are products of a booming RE tech space. To understand how technology is affecting the CRE world today, we put together an extensive eBook that dives into the major technology categories emerging in CRE. Click the button below to download:
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CRE Myopia - The Tenant Experience Business

on Feb 11, 2018 7:13:15 PM By | Zach Driscoll | 0 Comments |
   Theodore Levitt’s “Marketing Myopia” is one of The Harvard Business Review’s best selling articles of all time. There were 35,000 reprints from 1,000 different companies the year after it was first released, and it has been featured in 850,000 reprints over the past 50 years.
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People, Not Tenants: The New Approach to Building Engagement

on Feb 9, 2018 8:49:18 AM By | Katie Sullivan | 0 Comments |
The average professional spends a majority of their waking hours at work or getting to work – and luckily for that average professional, the tides are changing when it comes to the typical office environment in which one spends all of this time.  The most modern offices have caught on to the fact that the days of cubicles and harsh, fluorescent lighting are behind us.
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The Professional's Guide to Boston's Seaport Neighborhood

on Feb 7, 2018 11:19:37 AM By | HqO | 0 Comments |
Today we launched a comprehensive new resource for office tenants in Boston's Innovation District:
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