On the surface, the key stakeholders from both sides of the tenant experience equation are almost comically different. On one side, you have asset managers and property owners, who have built businesses around and staked their future on physical assets. On the other side are millennials, who have prioritized experiences over owning material things.
Fortunately, where there is challenge, there is opportunity. The CRE professionals who evolve their assets along with the changing population and embrace the idea of the “connected tenant” have a chance to win big in the age of the operator.