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The Power of a CRE Operating System: Why Office Space Software Requires a Platform Approach

Posted By Katie Muto | Jan 11, 2021 8:30 AM
The Power of a CRE Operating System: Why Office Space Software Requires a Platform Approach

With our most recent launch, HqO entered a new stage of our product journey. The introduction of HqOS™ Headquarters and our Partner Portal has helped us go beyond standard office space software, by becoming a true tenant experience operating system for commercial real estate (CRE) customers. Think of HqOS like an iPhone’s iOS software — our core technology provides a customizable framework which supports a variety of functionalities and experiences for any office portfolio. 

Using the same analogy, one of the core values of iOS is its ability to install applications that can improve end-user satisfaction. For CRE, this is where our platform comes in. We want to provide all the tools, processes, products, and support systems necessary to enable landlords to install office space technology seamlessly onto our operating system, thus opening up a world of capabilities for portfolios across the globe.

So, what does all of this mean for our customers, and why is it so valuable for the long-term?

One-Click Implementation

Imagine that you’re a property manager, and that you use Building Engines — a popular CRE building operations software platform — to manage all of your service requests at your asset. Now, also imagine being an HqO customer who already uses the HqO office space app, which is available through the HqOS tenant experience operating system. After searching our Marketplace of technology partners, you discover that Building Engines has a compatible app. You’re then able to “install” it on to your HqOS system in just one click. Once installed, the app is available through both mobile and desktop tenant-facing interfaces to each of your tenants who need the right tools to submit work orders. Now, a tenant can submit a work order through their asset-branded mobile app, and that work order will appear in the Building Engines system where your teams can manage it within their existing workflow. Suddenly, service request submissions become one of many experiences that are easier than picking up a phone.

More Technology, More Complexity

Having access to more technology doesn’t necessarily mean more streamlined solutions, especially if you need to manage all of your systems separately. We are acutely aware of this pain point for CRE customers, and are investing heavily in reducing complexity in order to provide an implementation experience that doesn’t require constant management across multiple administrative systems. Everything we’re building within the HqOS platform brings us closer to providing a truly seamless experience for landlords and property teams — this is the beauty of a CRE platform.

Reducing Administration

Because we understand how difficult it can be to integrate various technologies to achieve office space management best practices, we’re continuing to build a central user management tool that will enable customers to connect their user information to third party systems — so that they only ever need to manage it all from a single place.

With this model, we can help customers more frequently purchase and upgrade their on-site technology with ease. Looking for a new visitor registration system? No problem. Purchase, install, and configure via HqOS. There is no longer a need to manage users between multiple systems, to re-add all the tenants to a new system, or to ask tenants to sign up for an additional program. Such efficiencies can help streamline complexity, increase value, and drive down operational costs for CRE leaders. 

A New Source of Data Collection

Not only does a CRE operating system make it easier to integrate so many new office technologies at once, but it also makes it easier to access the meaningful, actionable data that comes with them from a single location. How? The more property teams begin to embrace digitization and activate their office building features, the more data they receive — which is then in turn organized and viewable through our HqOS Digital Grid™.

Such finer details about all aspects of your building and tenant population can resolve three major business issues for CRE: attraction, fragmentation, and differentiation. For attraction, this may include successfully navigating leasing or renewal conversations, tenant relationship management, and creating comparisons against your biggest competitors. For fragmentation, benchmarking data allows you to see how certain technology drives business outcomes, and to grade your building’s performance. For differentiation, these insights can help make strategic decisions on building improvements, while also leveraging this information to inform overall asset valuation. 

Investing in the Platform Vision

We’re continuing to build a substantial foundation for the long-term success of CRE, which drives unparalleled insights, lasting value, and streamlined operations across assets, portfolios, and geographies. As we work with more best-in-class technologies and grow our partner ecosystem, we want all features — from smart lighting to space management strategies to access solutions — to be available at the click of a button, just like an app on your phone. Our vision opens up a whole world of functionalities and capabilities to landlords and property teams, who can now start differentiating assets by providing unique and memorable experiences to tenants by going beyond office space software and providing holistic solutions.

HqOS, the end-to-end operating system for CRE | HqO