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This is What Tenant Experience at the Grandest Scale Looks Like: EQ Office’s Willis Tower

Posted By Ruben Sanchez | Nov 1, 2019 6:00 AM

In March 2019, we announced that EQ Office would be launching HqO’s tenant experience software at the Willis Tower in Chicago. After 8 months of amazing engagement, it is crystal clear that tenant experience software can be adopted very quickly. But ongoing improvement in tenant engagement metrics in a marquee building like this 4.56M square foot trophy asset also requires a robust long-term strategy and a landlord that understands how an investment in TeX works to attract and retain top tenants.

Watch this video to see how EQ Office aligns their tenant engagement strategy and tenant engagement app, the My Willis Tower App, to support their overall mission!

The Purpose Behind Tenant Engagement

Today, Iconic buildings and trophy assets are in high demand from tenants and investors due to their premium locations, strong underlying fundamentals, and cutting-edge amenitization. Undoubtedly, proptech can add to the value and to the cache that the occupants at these buildings experience.

As Lisa Picard called out from the keynote stage at CREtechNYC 2019, in order for people to truly engage with a landlord’s brand means proptech must be the conduit—working best when the implementation is aligned to a company’s purpose. Today, EQ Office is widely recognized as a tenant-centric and purpose-driven landlord. Given this reputation in the industry, EQ Office’s investment in HqO software at Willis Tower matches up to its mission to help its tenant customers “manage balanced workspaces that inspire talent.”

Make Space for Your Own Tenant Experience

The experience you are working to create for your tenants — and how can that be activated through technology and strategy — is unique to you. Today HqO’s customers range from massive, global commercial real estate companies to single-building boutique management firms. Luckily, we’ve created a guide that helps asset managers, property managers, leasing professionals and more understand the key requirements of crafting a unique tenant experience strategy that matches up to your goals.

Navigating Tenant Technology Cover Art

Download our Guide to Navigating Tenant Experience today for more information on how you too can develop a powerful tenant engagement strategy and tenant-centric approach that build loyalty and drive results for your business.