Headquarters Optimized

A blog from the team at HqO with resources designed to help landlords optimize their property and create a workspace that tenants will love.

Defining and Executing a Platform Strategy in Commercial Real Estate

on Apr 25, 2019 1:09:11 PM By | Reid Snyder | 0 Comments | PropTech & CRE Trends Tenant Experience
The term ‘platform’ is an overused buzzword in today’s tech economy. For HqO however, it’s more than a catch-all phrase for use in pitch decks – it’s our core strategy for growth and value creation across the commercial real estate industry.
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The Data-Driven Decision Maker in Commercial Real Estate

on Apr 2, 2019 3:58:18 PM By | Mark Rosenthal | 0 Comments | PropTech & CRE Trends HqO News Tenant Experience
When I was 13 or 14, I started a business. It was a mobile DJ business with a focus on the metro-west Boston bar mitzvah and sweet 16 circuit. There are lots of great stories and learnings I could share, but this one is about data, and it relates to the current commercial real estate landscape. 
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What is Tenant Experience? The Concept, Strategies, and Benefits Behind This Commercial Real Estate PropTech Category

on Mar 22, 2019 4:13:52 PM By | Katie Sullivan | 0 Comments | PropTech & CRE Trends Tenant Experience
Tenant Experience Definition In commercial real estate, the top owners and operators provide a premium tenant experience that helps businesses in the building attract the best talent. O ffice landlords employ a tech-enabled tenant experience strategy that emphasizes amenities in the building and the surrounding neighborhood, and prioritizes community, content, commerce, and control, all within an app on the mobile devices of every occupant in the building.   
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Launching at the Willis Tower – And What It Means for the Tenant Experience PropTech Category

on Mar 19, 2019 6:07:26 PM By | Chase Garbarino | 0 Comments | HqO News Tenant Experience
In case you missed it earlier this week, our software is powering the new tenant experience app at Willis Tower, which is owned by Blackstone's EQ Office. Up until launch this week, our team has been working hard behind the scenes with EQ Office, customizing our tenant experience software for one of the tallest buildings in the world – a Class A office tower with 3.8 million square feet of rentable space and more than 12,000 occupants. 
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How Tenant Experience Software Optimizes the Lifecycle of Commercial Real Estate

on Jan 17, 2019 5:01:27 PM By | Katie Sullivan | 0 Comments | PropTech & CRE Trends Tenant Experience
The benefit of tenant experience (TeX) software seems straightforward on the surface: with TeX software in place, commercial real estate owners can offer the end users of their property -- the entire tenant population -- a delightful tech-enabled workplace experience. An experience that most consumers have come to expect, via the mobile device they carry with them everywhere they go.
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A Year of CREtech (and Winning a RETA!)

on Dec 12, 2018 11:47:29 AM By | Katie Sullivan | 0 Comments | PropTech & CRE Trends HqO News Tenant Experience
This year, we've done our fair share of traveling around the country to various conferences and events, telling attendees all about the importance of tenant experience software in commercial real estate. One constant conference for us was CREtech – we followed Michael Beckerman and his team around, from Boston, to Chicago, to LA, to San Francisco, and just last week, to New York City. We enjoyed a years worth of content and panels, shook a bunch of hands, and witnessed the increase of tech momentum in commercial real estate with each event. 
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How to Budget for Tenant Experience (TeX) Software in Commercial Real Estate eBook

on Dec 3, 2018 9:13:51 PM By | Katie Sullivan | 0 Comments | PropTech & CRE Trends Tenant Experience
Commercial real estate has been notoriously slow to adopt technology, but for the first time for many CRE practitioners, they are seriously considering building tech & software into this year's budget. Various market forces are forcing CRE to consider tech. Those who see property as a capital asset are cautious of slowdowns in overall economic growth and a coming markets correction. This caution has led to CRE's growing interest in tech investments that will improve efficiencies, increase data transparency, automate operations and building functions, and improve the experience for their customers – the tenant.
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The Top Traits of Commercial Real Estate Owners Succeeding with Proptech

on Nov 25, 2018 3:49:53 PM By | Katie Sullivan | 0 Comments | PropTech & CRE Trends Tenant Experience
Innovation is prevalent in real estate and certain owners and operators are taking a first-mover approach to adopting technology that will improve their property operations and tenant experience. With so many different technologies to consider in 2019 (and beyond), it's very easy to get overwhelmed, or to want to sit back and watch what others do first in the space. 
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The Top PropTech Trends During NYC Real Estate Tech Week

on Nov 9, 2018 12:46:15 PM By | Katie Sullivan | 0 Comments | PropTech & CRE Trends Tenant Experience
NYC Real Estate Tech Week is wrapping up, and what a week it's been. Close to 3,000 attendees and 200 tech startups packed into numerous conferences, panels, expos, and networking events across the city. It's an impressive consortium as is, and given how much the industry is poised to grow over the next 12 months, 2019 should be even more impressive.  It has been called the "Davos of Real Estate Tech" after all. 
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ULI Fall Conference Recap: Human Experience and CRE Innovation

on Oct 9, 2018 8:44:08 PM By | Katie Sullivan | 0 Comments | PropTech & CRE Trends HqO News Tenant Experience
Our team has officially set up shop at the ULI Fall Conference in Boston this week. We sponsored a special little area on the first floor of the Boston Convention and Expo Center directly in front of a row of meeting rooms where some of the best educational sessions are taking place.
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